Gravix
A finance brand built on trust, clarity and long term growth.
- Scope
- Fintech brand identity
- Role
- Designer, brand identity
The brief
Gravix is a financial services brand that helps people and businesses with accounting, investment planning and risk management.
The identity had to make complex money decisions feel simple, and look confident on a card, a screen and a billboard.
3 design decisions
A round G
A simple G mark, drawn on a construction grid, that holds up from an app icon to a billboard.
Neutrif Pro
One typeface for headlines and body text, in Regular, Medium and Bold.
Pine Green and Warm Orange
Pine Green #005B55 as the base, Warm Orange #F66134 for key actions, with Pale Lime and Off White.
Related
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