Guides on pitch decks, brands and briefs
I write short, practical guides on pitch decks, brand identity, design costs and how to brief a designer, each one drawn from a real project and answered in its first lines.
Latest guides
- Guide
What the 10/20/30 rule means for your pitch deck
The 10/20/30 rule says 10 slides, 20 minutes and no font smaller than 30 points. Here's how I apply it to investor decks, and where I bend it.
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- Comparison
How much does it cost to hire a brand designer?
What a brand designer costs depends on scope, from a logo alone to a full identity with guidelines and assets. Here's what drives the price, step by step.
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- Guide
What happens in a brand identity project
A brand identity project runs from a short call and a fixed proposal to the mark, type, colour and guidelines. Here's each step, shown on real brand cases.
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- Guide
How long does a brand identity take?
A brand identity takes about 2 to 3 weeks with me, from the first call to final files. Here's what fits in that time and what speeds it up or slows it.
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- Guide
How to brief a designer, with a simple template
A good design brief says what you need, who it's for, what it must do and when it's due. Here are the 6 questions I ask founders, one by one.
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- Comparison
How much does a pitch deck designer cost?
A pitch deck designer's price depends on slide count, story work, charts and speed. Here's what drives the cost and what a fair quote should include.
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- Guide
The pitch deck slides investors expect to see
Investors expect about 10 core slides, from the problem and solution to the team and the ask. Here's what each one has to prove, and how I design them.
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- Guide
What goes in a pre-seed pitch deck
A pre-seed deck needs the problem, your product, early proof, the team and the ask, in a clear order. Here's how I build one, from a real investor deck.
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