Nexus
A Web3 brand that brings wallets, NFTs and DAOs into one place.
- Scope
- Web3 platform branding
- Role
- Designer, brand identity
The brief
Nexus is a DeFi ecosystem with secure wallets, NFT support, DAO governance and blockchain tools on one platform.
The brand had to move the story from single features to what decentralisation makes possible for people.
3 design decisions
An N that connects
The mark grew from the letter N into a linked shape, for data, value and community moving together.
Drawn on one grid
The mark and the wordmark share one construction grid, so they hold together at every size.
Violet glow
A violet gradient that feels like Web3, set against plain black and white.
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