Nike Mind
A concept investor deck for a mental fitness toolkit inside Nike Training Club.
- Scope
- Investor deck
- Note
- Not affiliated with Nike
The brief
Gen Z and early career athletes face rising stress, disrupted sleep and scattered attention. Wellness apps feel passive, not like training.
The concept is an athlete first toolkit with micro check ins, 2 to 5 minute mental drills and team challenges.
3 design decisions
The problem
Athletes need short, actionable rituals that fit into workouts and daily routines.
Why now
Performance culture now includes mental recovery, and Gen Z prefers short, social tools.
Go to market
Launch inside Nike Training Club, with athlete ambassadors and campus club partnerships.
Related
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