Samā
A flight booking app for premium travel, in English and Arabic.
- Scope
- Branding and mobile app
- Role
- Designer, brand and UI
The brief
Samā is an app for exploring and booking premium flights.
Travellers faced a confusing booking flow and an unclear interface, so the app had to make booking feel simple and calm.
3 design decisions
A star and an Arabic wordmark
A gold star emblem with an Arabic wordmark, made for the tail, the gate and the app icon.
Plus Jakarta Sans
One clean family in Regular, Medium and Semibold across the app.
Emerald Sky and Golden Dune
Emerald Sky #21493E with Golden Dune #E8AB68 and Desert Light #ECE69E, checked for contrast.
CortexAIFree 20 minute call · Sunday to Thursday