SyncGrid
One mark for a platform that brings teams and workflows together.
- Scope
- Brand identity for an HR SaaS platform
The brief
SyncGrid is a cloud platform for team collaboration and workflow automation.
The identity had to show people and technology working in step, and scale from an app icon to a stage screen.
3 design decisions
A mark of streams
Intersecting arcs stand for data streams coming together, the way the platform unifies teams.
Neue Montreal
A grotesque with display weight, tight kerning and eight styles for every size.
Orange and black
A bold pair, with gradients that add depth and movement.
Related
CargoShiftFree 20 minute call · Sunday to Thursday