ALPHA
A men's skincare brand that keeps the daily routine simple.
- Scope
- Brand identity and packaging
- Role
- Designer, brand and packaging
The brief
ALPHA is a skincare brand for men who want clear guidance and routines that fit their lifestyle.
The brand had to feel strong, steady and confident, and stay clean on the pack, the site and social.
3 design decisions
Mark and wordmark
A bold curved mark sits beside a wide, spaced wordmark, so the brand reads calm and sure.
Helvetica Neue
A neutral, familiar typeface that keeps labels and routines easy to read.
Old Pine and Sandal Wood
Old Pine #284139 and Sandal Wood #FFE8BA, with Soft Sage #809076 and Earthy Brown #BA6830.
TaifFree 20 minute call · Sunday to Thursday