Taif
A proptech identity for smarter homes across the Arab region.
- Scope
- Brand strategy and logo design
- Role
- Designer, brand identity
The brief
Taif is a proptech platform that makes searching, managing and investing in property simpler across the Arab region.
The identity had to feel modern and warm, and carry an Arabic wordmark across signs, cards and screens.
3 design decisions
Curves that grow
Every curve of the mark stands for growth and access, the goal of making smarter living feel effortless.
Poppins
One clean geometric family carries the brand next to the Arabic wordmark.
Terra Brick and Sandstone
Terra Brick #A44819, Sandstone #E3CCA3 and Golden Palm #CE8A39, tones drawn from regional landscapes.
Related
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