IsHamn
An online menswear store with a minimal, refined look.
- Scope
- Ecommerce website and branding
- Role
- Designer, UI and UX
The brief
IsHamn makes menswear for men who value confidence, clarity and structure, with technical fabrics and clean lines.
The online store had to sell, and also carry the brand's minimal, refined style through every page.
3 design decisions
A geometric monogram
A monogram in clay, built on a construction grid and sketched by hand first.
Inter
Inter with tight tracking for a sharp, technical feel.
Pine and Clay
Pine #1F3E43 and Clay #B3846A on White, Ivory and Sand, muted tones that match the clothes.
SamāFree 20 minute call · Sunday to Thursday