LYFT
A fitness and nutrition app that keeps people moving every day.
- Scope
- App, website and branding
- Role
- Designer, brand and UI
The brief
LYFT helps people balance daily fitness and nutrition, with workouts, meal tracking and health logs in one app.
The goal was lasting motivation, with personal tools for progress, insights and milestones.
3 design decisions
A mark in motion
A figure in motion beside a bold wordmark, sketched by hand and refined on a grid.
SF Pro Display
The iOS system family in Light, Regular, Medium and Bold, so the app feels native.
Orange and teal
Orange #FF5B04 for energy and teal #077A73 for calm, on near black #16232B.
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