The 6 questions
What do you need?
Name the deliverable and its size. A 12 slide investor deck, a logo system or a 5 page website is a brief, while a new look is not.
Who is it for?
The people who will see it, not your whole market. Investors, first time home buyers and HR teams each need a different design.
What must it do?
One job, in one sentence, such as winning a first investor meeting or helping hungry people order faster. The clearer the job, the easier every design choice becomes.
What do you like and dislike?
Send 2 or 3 examples of each, with a line on why. Examples from outside your industry help as much as your competitors do.
When is it due?
Give the real deadline and the meeting or launch behind it. A deck for a pitch next week is planned differently from one for next quarter.
Who signs off?
Name the person who approves the work. Feedback from one decision maker keeps a project fast.
Send what you already have
Logo files, old decks, brand colours, screenshots and the numbers you want to show. Even rough material saves a round of questions.
How I use a brief
On a free 20 minute call I go through your brief, and you leave with 3 fixes. The fixed proposal I send the same day is built from your answers, so a clear brief gets you a clear price.
You can see where a sharp brief leads in the Earworm investor deck, and how a brand project runs in what happens in a brand identity project. For decks, start with pitch deck design.
