Pulse
An eSIM brand that keeps travellers connected, anywhere.
- Scope
- eSIM brand identity
- Role
- Designer, brand identity
The brief
Pulse is a global eSIM. Travellers skip swapping SIM cards and roaming fees, and get connected in minutes.
The identity was built with one goal, to make staying connected feel simple, fast and easy to trust.
3 design decisions
A pulse in the mark
A wave of bars beside a bold wordmark, readable at app icon size.
Neue Montreal
A modern sans for clarity and digital first use.
Volt on midnight
Midnight #142634, Pine #053F41 and Volt #D9FC62, with a light sky blue.
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