What fits in 2 to 3 weeks
The time covers the mark, the type, the colour palette, the guidelines and the first set of assets. Each of my brand cases settles the same 3 decisions, the mark, the typeface and the palette, and everything else is built on them.
The steps, in order
- A free 20 minute call, where you leave with 3 fixes.
- A fixed proposal the same day, with the scope, timeline and price.
- Design, starting with the mark, then the type and colour.
- Delivery with notes, the final files and sources and how to use them.
The full walk through is in what happens in a brand identity project.
What speeds it up or slows it down
A clear brief and quick feedback keep a project inside 3 weeks. Slow replies, a new decision maker joining halfway or a change of name are what stretch it.
If you need a website too, the 21-Day Brand & Website Launch covers the brand and the site in 21 days.
A real example
The SyncGrid brand identity settles a mark of intersecting streams, Neue Montreal type and an orange and black palette, then carries them into stationery and brand applications. More brand work sits on my brand identity page.
